710 Day and The Power, Politics, and Poetry of Cannabis Extracts
Celebrating The Dank Duchess and the Black Women Who Keep This Industry Lit
What Even Is 710 Day?
Let’s break it down.
If you flip the number 710 upside down, it spells OIL—a fitting name for a holiday that centres cannabis oils, concentrates, and extracts. While 4/20 is associated with the cannabis flower, 710 is linked to the extracts and the future. It is about innovation, potency, precision, and purity. It is about what happens when you combine art and science in a dab rig, a vape pen, or a live rosin jar.
So, let’s be real, this part of the cannabis industry is still wildly white, male, and moneyed. Behind the lab coats and luxury packaging lies a legacy of extraction knowledge rooted in Indigenous, Caribbean, Black, and Brown heritage, which is why we are not just celebrating oil; we are celebrating the alchemy of Black genius.
Enter The Dank Duchess
When you talk about cannabis extracts, you cannot skip over The Dank Duchess.
A master hashishin, educator, grower, and storyteller, The Dank Duchess is one of the most influential Black women shaping the global cannabis extract industry. Her work has been featured in High Times, Skunk Magazine, Cannabis Now, and on numerous stages and sessions worldwide.
Her speciality? Solventless hash. That’s right. Water, ice, hands, heat, and centuries of wisdom. No chemicals, just skillz.
But it is not just the product that makes Dank Duchess a legend. It is the way she moves. She brings:
Her history to her hash (tracing back to Moroccan, Indian, and Caribbean traditions)
Education to her craft (teaching thousands through YouTube, workshops, and social media)
Dignity to an industry that often treats women, especially Black women, like accessories instead of architects
And she brings sass, strength and soul.
The Dank Duchess has made it clear: Black women are not new to this. We are true to this.
Why Extracts Matter for Our Communities
Concentrates aren’t just for dab-heads or connoisseurs. They are for:
Pain management without high doses
Faster relief for chronic conditions
More affordable doses when budgets are tight
Cleaner highs with fewer irritants
And as women—especially Black, Brown, Indigenous, Disabled and Veteran women—navigating ageing, peri-menopause, fibroids, anxiety, ADHD, trauma, grief, hidden disabilities and autoimmune diseases, oil-based cannabis products can be life-changing. We deserve access to them, knowledge about them, and representation within the spaces where they are made.
Brand Takeaway
If you are a cannabis brand, entrepreneur, or considering joining this industry, especially one rooted in equity or culture, 710 Day is a branding opportunity you shouldn’t overlook.
Here’s how to show up:
Educate yourself so you can educate your audience. Most people still don’t know what live resin is or why solventless matters.
Amplify pioneers like The Dank Duchess. Tag her, credit her, pay her.
Design for the dabber and the curious auntie. Make your extract products less intimidating, more visually appealing, beautiful, even, and more inviting to women, our elders, and curious new consumers.
Tell the truth. The extract game is not clean. Licensing, IP theft, extract tourism, and erasure of Indigenous knowledge are real. Transparency builds trust. Engage with it, educate about it, and advocate for it.
Closing Words
710 Day is not just about oil, cannabis or another day to celebrate getting high. It is about ownership. It is about reclaiming rituals. It is about reminding the world that we do not simply consume cannabis; we cultivate it, cure it, press it, pass it down, and commune with plant medicine. The plant is alive. It has a voice, and we have to listen.
Thank you for reading this special 710 Substack article today. We honour Dank Duchess and every Black and Brown woman reclaiming space in this sacred, slippery, science-heavy, and sticky world of extracts.
Stay bold. Stay brilliant. Stay lit.
💚 —Brand U Lab